My Digital Life

Music, Photography, Geekdom and Marketing: Matt Hill

Facebook Ads Follow Their Natural Evolution

As I was browsing Facebook this week, I saw that finally Facebook Ads are growing up. I know not whether it was my constant feedback about what I did not like, a corporate decision, or numerous complaints from many about the inane nature of the ad content, but I’m glad to see ads like [...]

YouTube’s Search feature

As a marketer, I’ve enjoyed using YouTube for not only getting videos out and up fast, but also embedding on brand websites. But, there is always a fly in the ointment when you use free services. One of the newest things bugging me is Google addition of a search bar to embedded videos.

Before the video [...]

Tweets on Twitter

I joined Twitter back in April of this year as a curiosity. “What could you possibly do with 140 characters?” I said to myself. But all the buzz had to be about something.
Flash forward to today. I have two accounts, one personal and one for my company. My personal one sends out tweets (one entry on [...]

SocialMarker: Social Bookmarking Tool

I’m on John Alexander’s Search Engine Academy newsletter list (sign up - it’s free!), and today’s tip was for this site:
http://www.socialmarker.com/
If you haven’t used a social bookmarking site, or even Google bookmarks, you should try. At the very least, it allows for portability of your bookmarks. Benefit? Log in from any computer with internet access [...]

How long does a marketing email live?

I’ve been reading The Long Tail (The Revised and Updated Version) by Chris Anderson and it’s understatement to say it’s a pivotal work. I am starting to see Long Tails everywhere… So I wanted to challenge a belief of mine (and co-workers) that emails have a less-than-a-week lifespan.
What I found is that statement is both [...]

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